This week, we’re moving up the marketing awareness scale and so we landed in the kingdom of “Problem Aware” prospects. It’s the second stage on our scale. And just for a record, there are five marketing awareness stages and they range between prospect being completely unaware that they even have a problem and a raving …
Good copywriters know that the most important part of every piece of copy is the headline and the so-called lead or in simpler terms – opening. The rest of your copy could be a copywriting masterpiece but if you screw up the beginning you can be sure that no one will bother to read the …
Stage 1: How to Speak to Prospects That Are Completely Unaware That They Have a Problem? Read More »
There has never been a better time to be an online seller. New ecommerce shops pop up in hundreds every day, and if you sell products in a saturated niche —standing out can be a challenge. Now, if we consider that attention is the most precious currency on the Internet, holding it for longer may …
Does copywriting really matter if you’re selling physical products Read More »
Email marketing isn’t nearly what it used to be back in the 1990s or even the 2000s. You’d read almost every email (especially in the 90s) and open rates were beyond comparison. But this era is gone and “today” looks somewhat different. We’ve all become email-insensitive. With tons of spam and pushy unsolicited offers flooding …
Once upon a time…there was a small stationery shop on the corner of the street where I used to live a few years back. Next to that stationery shop, there was a small family-bakery. On the outskirts of the city, the landscape was predominantly shaped by family houses and low-rise apartments, little traffic and people …
When Dean Jackson took the stage at the Copy Chief Live conference last year, everyone there knew that some heavy-weight value bombs were about to be dropped. In fact, the first thing he shared inspired me to write an article about it. And this may really change the way that you look at your business …
Do you play the long game or chasing quick $ in your marketing? Read More »
The word ‘know’ in marketing is a bit tricky. Typically, it’s when two people have some sort of relationship. But things get harder when you talk about someone you only know from the internet. Or worse, when there’s no person at all. There’s a company. And a ‘face’ is being replaced with a ‘brand’s voice’. …
Prompting your email subscribers to (finally) buy from you in a conversational, non-sleazy way isn’t the easiest thing in the world. But what if I told you that there’s a way to revive your ‘dead’ leads without breaking a sweat writing the entire re-engagement campaign? Or trying hard to come up with the catchiest subject …
What if A 9-Word email was enough to revive your dormant leads? Read More »
Building a sales funnel all by yourself can seem monstrously hard if you’re not marketing-savvy. That’s why I want to give you a simple formula which I call a Minimum Viable Funnel. This concept dawn on me when I realized that there’s one thing that many coaches, info-product creators and small-size businesses who want to …
Are you getting hives from hearing about building a Sales Funnel? This one’s for you. Read More »
If you run an online shop, where people drop their carts like crazy, then the first thing you need to know is that those situations aren’t uncommon at all. In fact, more than 60% of all carts get abandoned. The good news is that you don’t have to spend dozens of hours studying your audience …
What do clients really abandon—your cart or your shop Read More »
