Overwhelmed at the mere thought of starting email marketing?
The amount of time it takes to come up with a strategy, create and set up all campaigns, write engaging email content and finally monitor results…
If you’re nodding your head along, then you’re like many others busy business owners.
But what if I told you that there’s a simpler way to get satisfying results quickly— all without spending dozens of hours or thousands of dollars for high-ticket consultants?
What is it?
The answer is email automation.
And to be more specific three ‘standard’ email flows.
The best thing about them is that once you set them up properly, they will keep producing results without you doing (almost) anything.
In this article, I will focus on one of those flows, specifically the Cart Abandonment Flow.
It’s the most no-brainer, quickest-to-create flow that’s known to produce to ridiculous results.
But wait! Oscar. I hate writing and can’t do it all. Will that still work?
The answer is YES, and here’s why:
Cart Abandonment flow is a perfect way to capitalize on high-intent prospects who don’t need much convincing anymore.
Often, what they really need is simply a reminder (or a few reminders) spaced out over time in order to get back to your website and make them pull the trigger.
That means you don’t need to be a copywriting genius with an arsenal of persuasion tactics to succeed.
All you need to do is to create a reminder and a purchase opportunity.
The bad news is that, on average, about 70% of carts get abandoned so NOT setting up this sequence is leaving a loooot of money on the table.
Cart abandonment flows typically have 3-4 emails lined up over a period of a few days.
A “typical” structure looks like this:
Email #1 – is usually sent after a few hours .
Email #2 – is usually sent the next day
Email #3 – very often includes a discount with an expiry date
Email #4 – a final reminder shortly before the discount expires.
We could say it’s the lowest hanging fruit but there’s no rule that says you shouldn’t have more emails in this flow (in case you wanted to go an extra mile).
What about content?
All you need is a few straight-to-the-point messages inviting a prospect to get back and check their cart out.In general, what’s great about this flow is that it’s very easy to obtain high open- and click-through- rates and therefore net more sales without overthinking what to write.
Unlike with newsletters or content emails, here, you simply capitalize on the buying(intent) momentum. These prospects are already very hot and don’t need warming up.
Below are some examples of one of the campaigns that I created for one of the ecommerce stores I work with. They worked pretty damn well!
All of the emails I’ve written have above-average open and click-through rates and each one of them has cashed in a decent chunk of money for the said client.
Below you’ll also find other examples of what good Cart Abandonment Emails look like.
Below, you’ll find a few examples of Cart Abandonment emails (non-client work):
In the next article, I’ll show you how you can repeat the same process (i.e.max results with minimum effort) in the so-called Post-Purchase/Cross-sell flow. Stay tuned!
Now, here’s another step to consider…
If you’ve got a weird feeling that weird you’re leaving money on the table because people skip past your emails/ads and you want an extra set of trained, brown and charming eyeballs to look at your stuff—I might be the guy you want to schedule for a free copy-audit.
You can book it here: https://calendly.com/oscarolczakcopywriting/30min
You can also share this article with someone you think could benefit from reading it.
Because why not.