Time for the third part of the “Lazy E-mail marketing series” Email marketing, if you start it from scratch, could easily fill your schedule for weeks on end—if you wanted to go all-in into it. Coming up with strategy, setting up automations, planning campaigns and promos, writing engaging content and finally, monitoring results. But with …
Maximum Profit With Least Effort—Welcome To Lazy Email Marketing Vol.3 Read More »
Email marketing, if you’re starting from scratch, could easily fill your schedule for at least a week, two or even more. Coming up with strategy, creating and setting up all campaigns, writing engaging content and finally…monitoring results But what if I told you that there’s a simple way to get results quicker? All without spending …
Maximum Profit With Least Effort—Welcome To Lazy Email Marketing Vol.2 Read More »
Overwhelmed at the mere thought of starting email marketing? The amount of time it takes to come up with a strategy, create and set up all campaigns, write engaging email content and finally monitor results… If you’re nodding your head along, then you’re like many others busy business owners. But what if I told you …
Maximum Profit With Least Effort—Welcome To Lazy Email Marketing Vol.1 Read More »
‘When I started my journey with copywriting I was confused for a long time… After reading a few books, I had the impression that the best copywriters out there are almost like wizards. Little did I know that there are two other factors that trump copy by a long shot if we’re talking about building …
If you pay attention to overarching trends in marketing, you might have noticed that personalization is something that dramatically gained importance in the few last years. In email marketing, this is not any different. In fact, as competition grows fiercer and fiercer, businesses must provide extra attention to their best customers while “getting rid” of …
Want To Sell More Via Email? You May Not Until You Do This… Read More »
One of the most commonly-overlooked things when it comes to creating marketing content is having an in-depth knowledge of how your product or services impact someone’s life. Why is it so important? Superficial, features-oriented communication may simply not make it through your prospects’ mental firewall that tunes out everything that doesn’t sound personal and relatable …
How To Make Your Online Store Sell More By Speaking The Language Of Your Customers? Read More »
When it comes to generating revenue via email marketing, there’s a few factors that must come together in order to make a sale happen. To get the ball rolling <surprise>…. your email must be opened. Given the fact that an average open rate in ecommerce is (depending on the source) anything between 15 and 18% …
How To Write Emails That Get Opened, Read, And Make You (More) Money? Read More »
Welcome to the fifth (and the last) episode of the “Stages of Awareness in Marketing” series. I hope you’ve had a chance to read through all the previous articles because this concept only makes sense if you put all the pieces of the puzzle together. Just for the record, there are five marketing awareness stages …
Another week, another episode of “Stages of Awareness in Marketing” series. Possibly the single most important concept you need to know if you want to sell more through words. Simply put, you need to be aware of where your prospect is in their buyer journey and write your marketing message (copy) based on that. Week …
Stage 4: How to Advertise To Prospects So They Choose Your Product/Service Every Time? Read More »
This week, we’re moving up the marketing awareness scale again and so we land in the kingdom of “Solution Aware” prospects. Just for a record there are five marketing awareness stages and they range between prospect being completely unaware that they even have a problem and a raving fan of the brand that needs no …
